Weno Healthcare
Rebrand

Weno Healthcare is a startup going against giants in their industry. They specialize in reducing prescription costs and secure messaging within the healthcare space. The work was produced from late 2013 to mid-2014. 

The scope of work includes all new branding, marketing, print, website designs and a fully responsive web app (mobile, tablet and desktop). To build the web app I was partnered with the client's small internal Vietnam development team and a local front-end developer was hired on my end. It was interesting coordinating timing on the project: waking up early to catch them before they left for the day and staying late as they arrived to work. Google translate played a huge role in getting this project completed. 


Weno Mail is a secure messaging service targeting healthcare-related communications. Weno Mail wanted to provide the most secure way for patients and providers to communicate and share information back and forth. To help monetize the product the secure messaging platform would also provide a space for companies to post healthcare-related discounts for services in their area. Users would then search for discounts to claim. The challenge was to create a cohesive design that would work for both functions.

The inbox was designed with a large viewing area on the right and a persistent sidebar on the left. This allows users to bounce around between messages and savers without changing the entire experience. The layouts are essentially the same for both functions, further conditioning patterns throughout the application.

When opening a message it expands and collapses inline. This worked extremely well. At the time most web-based messaging applications did not operate in this way. Now it is common place to see an experience like this. This approach combined aspects of various non-messaging platforms and used them to make the messaging experience cleaner, immersive and more functional. ​​​​​​​

This drag and drop solution is now more common place but at the time, only uploading functions on cloud-based storage platforms used them. Noticing the ease in use, it made sense to implement this on a messaging application where documents are constantly sent back and forth in the healthcare space.

Weno Mail contacts responsive layouts. This worked incredibly well.
Weno Mail Weno Savers healthcare services responsive design layout. Viewports were build out for desktop, tablet and mobile platforms.
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