Seaholm Austin
The Seaholm site in Austin was once a power station located off Lady Bird Lake. Now it functions as mixed-use site where you can get your hair did, cool down with ice cream, jolt up with coffee and more. It needed new, punchy graphics and signage. Done. Work was produced working with Asterisk from 2017 to 2019.
The main corner monument for the site. The blue tones complement the history of the site and the river just on the other side of the street.
This entry into the site saw less traffic.
It needed something more vibrant to draw visitors into Seaholm.
An unrealized perimeter branded sign pointing East as seen from down the 2nd street roadway. This sign was intended to also be highly illuminated, to be a beacon at night, as 2nd Street terminates into the Seaholm site.
One problem with this site is that it is elevated and located one story above the roadway. However, visitors need to orient themselves to the site and also find parking. By covering a long low wall with branded colors and large type that can be easily seen at distance, visitors now have no issue with parking and location awareness.
Nicely crafted dimensional letters perched along the low wall. The faces were painted a slightly different shade of blue to assist in defining the dimension of the forms and also allow the faces to be seen separate from the returns.
How the sausage is made. This is a typical looking spec sheet for use in pricing and fabrication coordination. This one is fairly low on requirements and some signage designs may take two to three pages worth of specifications and measurements to convey detailed intent.
Another issue with the site was moving visitors around the site via wayfinding. Once in the site, visitors didn't know where to go. These were designed to be highly visible and make use of of brand colors to further reinforce that you are on the Seaholm campus and these structure are important. The post materials are inspired by the old water works piping still found on site.
This is an unrealized Seaholm site informational. This would be located at the main entries to the site to help orient pedestrians to the site and their destination.
