National Instruments
Work produced between Nov '19 and March '21 in collaboration with Asterisk Design. The work includes the extension and translation of new brand standards to experiential design. Ten sites globally were coordinated and updated with new design efforts. Work includes interior graphics, wayfinding, interior and exterior site branding, signage standards manual creation, and more. Many of the photos below are by Asterisk Design.
It may look easy but this concrete monument took an enormous amount of coordination to get right. How do you electrify signage on a concrete monument without seeing wires? You have to build in channels for wires to be fed after the monument is cured. And if you have very small letters, the channels (conduit) have to be very precisely aligned prior to the pour. But don't forget that the vibrators used to shake out all the air bubbles, so the concrete faces look smooth, can cause everything to shake and the channels to shake out of alignment. And the most important part of the entire process is working with a team that can think through the issues that can happen before they happen.
The monument required heavy steel forms that bolt together in a way to provide a seamless finish on the faces. What you don't see is a large footing engineered to carry the weight of this heavy monument.
Site entry wayfinding monument signage at the Austin, TX headquarters. Simple brand expressions help make these stand out but also don't obstruct the functionality of the signage.
