Home is where the heart is and home is in France. Back Home seeks out that desire to connect to french roots. A bespoke wordmark inspired by vintage french signage. Additionally, the company was original called “BACK HOME FURNITURE” but the rebranding work produced changed the public facing name to Back Home Living.
In my research of the company and of french history, the bee theme kept emerging. Throughout the history of France, the honey bee was the lifeblood of the country and the first french king used it as his symbol. Back Home also used the bee in their current branding before it was rebranded. I wanted to keep the bee but create something more symbolic and bespoke for the company. In my research of history and furniture I also came across maker's marks in furniture design. Generally these were thin lined brands or metal stamps that were pressed or burned into the wood to make a permanent impression of the symbol. Uniting the bee inspiration while also synthesizing the essence of the maker's mark let to the final bee logo symbol.
Branded window graphics
Freshly fabricated signage letters
Livery graphics for their delivery trucks
The North store exterior signage.
Pedestrian oriented hanging sign out front
A clean and simple letterpress business card on some very thick cotton cover.
A promotional piece for their annual "perfect pairs" sale
Crisp and clean Chistmas Cards
